Social is that the New Link Building

No. are you able to get links from social, yes, once they leave the walled garden, however not from sharing itself (Google+ excluded here).

The reason is easy. there's a negative history with Facebook and Google and Google and Twitter. Neither company is willing to offer Google consistent access to their hose, thus Google merely cannot issue them into the formula.

A while back once Google did issue Twitter into the formula and had access to the hearth hose, you stratified well for Twitter, however that modified once Twitter force that access from Google. you'll be able to learn a lot of that
Google Authorship

Often individuals write on the talk close this tag – is it or is it not serving to with rankings? what's typically uncomprehensible is that the terribly basic construct that a picture by your lead to the programme will increase your click-through rates.
Citations

Make sure where you list the name of your business on-line (or wherever anyone else has listed it) that everything in every one is that the same because the different. that means the name, telephone number, contact, address, etc. between all listings is that the same, not similar.
Content

Google likes specific content, thus keep topics clear and on purpose. conjointly ensure on the average your content is over 600 words per page otherwise you risk it being fined as skinny
URLs

Make sure your web site URLs square measure absolute and not relative in your code. They should not be too long and contain multiple question parameters. If they have to be rewritten, you've got rewritten them.
The ALT Attribute

Use this tag properly, but use it. It belongs on each image on your web site (sometimes it'll be empty).

In the case of linking a picture, the ALT attribute acts like you additional anchor text on a page. do not stuff this though; we've got seen this as a part of penalty actions once that has been done.
Page Speed

Check your web site on the Google Page Speed tool. Speed matters particularly in mobile. Get your web site score on top of Associate in Nursing 85-90.
Robots.txt

Your robots.txt does not block your web content from being indexed, solely crawled. If you would like to dam a page from being indexed, leave it off the robots.txt and add a noindex tag.
Penalties

If you are trying to recover your web site and you fail the primary time, get Associate in Nursing professional to assist you. Google penalties square measure tough subjects. you'll not understand enough concerning penalty recovery to urge your web site out of penalty standing.

The longer your web site stays fined, the tougher it'll be to recover your web site. A web site auditor can understand what to appear for and the way to speak with Google so as to urge the most effective outcome.

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